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What is Google Analytics

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Intended Audience

This Quicknote is intended for current faculty and staff who would like to utilize Google Analytics.


This Quicknote does not require anything specific and is only for informational purposes. All UM-Flint sites are already setup with the tracking code for Google Analytics. Google Analytics is only available to faculty and staff members of the University. To gain access to this information, please request access through an email to the ITS Helpdesk, specifying your uniqname, department and if you have a Google Account.

What is Google Analytics?

Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It's one of the most powerful digital analytics solutions available and - it's free for anyone to use.

Google Analytics allows you to learn a multitude of information about your website, such as:

  • Where users come from and what do they do on the site?
  • Which pages retain users the longest?
  • What search terms people use to find the site?
Google Analytics allows for information tracking and statistics of multiple sites. It will have issues, however, if you cannot directly manipulate the page code. Google has also added an option for Google AdWords users, allowing them to use their data from inside their AdWords account.

Related Links

  • For further information, please visit Google's official documentation by clicking here.


To request access to the university data, please send an email to the ITS Helpdesk. Please specify your uniqname, department and if you have a Google Account.

If you have any questions or experience any issues with using Google Analytics, please contact the ITS Helpdesk for assistance.

Locations: 206 Murchie Science Building or 3174 William S. White Building
Phone#: (810) 762-3123 (Option 1)

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